Vacant Home Staging’s, New Construction and the Model Home

You Had Me At Hello!

One of the first things that potential buyers typically do when they walk into a home is ask, “How would I live here?  Where does my TV go? How would I entertain my relatives here?” Without furniture and artwork as visual clues people are often perplexed and cannot imagine how they would live in the home. Thus, a dining room table with eight to twelve chairs indicates large family gatherings, and when you place an entertainment center in a family room, a buyer can see that’s where their TV goes.  These are both practical and emotional connections that are made when deciding to buy a home

The next big hurdle with vacant homes is how the listing is viewed on the Internet. The National Association of REALTORS® released a statistic that 94% of buyers between 25 and 40 use the web as their first and primary source in the home finding/acquiring process. Without the visual references that furnishings and artwork provide a seller may have already lost their audience.

Styled and Sold offers complete Vacant Home Staging services at a variety of price points which can transform your vacant home into a property buyers will fall in love with at first sight!

Love at First Sight!

“Home Staging is the act of preparing a private residence prior to going up for sale in the real estate marketplace.”  The goal of staging is to sell a home quickly, and for the most money possible by attracting the highest amount of potential buyers. Staging focuses on improving a property to make it appeal to the largest number of buyers by transforming it into a welcoming, appealing, and attractive product for sale. Staging often raises the value of a property by way of visually reducing the home's flaws, depersonalizing, de-cluttering, cleaning and landscaping.  A home for sale is a product. Just like any other product, it needs to be merchandised.

Home Staging Will:

  • Get buyers in the door – Great curb appeal and Internet photos

  • Draw buyers into the home

  • Keep buyers there longer so they make an emotional connection to the house

  • Highlight the positives aspects of the home

  • Down play the negatives aspects of the home

  • Show a home in the best possible light

The cost of Home Staging is always less then your first price reduction!

What Clients are Saying About Us

"Came through the front door and was overwhelmed - I absolutely love it!  The living room and dining area furniture bring the whole house to life.  The colors are perfect too.  I can't believe that's a king size bed in the master bedroom!  The room looks bigger with it in it.  I love the bedspread, all the details, the laundry room and hall tree are both so great!"

-Client/Builder, Southampton, NY

“Allegra, it was an absolute pleasure working with you, you did an amazing job in such a short period of time. You understand this market and decorated accordingly. I think the fact it was staged and maybe some luck that people walked in simply loving the space and the house. I LEARNED THAT NEXT JOB WE ARE STAGING FROM THE BEGINNING!”

-Ada Moore Benerofe, Client, Westhampton Beach, NY

”Allegra Dioguardi is not only a talent but a special person to know. I have been watching her rise to local fame with both her staging success and the wonderful events she so cleverly sets up. I have had my eyes open and ready to pounce once I needed Allegra’s expertise to help sell one of my exclusives. With her knowledge and skill my listing was in contract within 3 – 4 weeks after previously being on the market for some time. Allegra is a master when using her craft and how to implement her ideas. My experience with Allegra has only been positive and she is a pure pleasure to work with.”

-Gayle Osman-Lopata, Brown Harris Stevens, Westhampton Beach, NY

”The Murray Team recently sold 51 Griffing Ave. in Westhampton Beach. I had remembered seeing 51 Griffing Ave when the house was empty but it was very stark and cold. Then I remembered that it was recently staged by Allegra Dioguardi and the starkness was gone! It was now warm and inviting and when my European customer saw it they immediately fell in love with the place. We closed the deal very quickly and everyone is very pleased with the outcome. Thank you Allegra for making it all happen!"

-Bob Murray, SVP, Associate Broker, The Corcoran Group, Westhampton Beach, NY

"I have been a top real estate broker in the Hamptons for 20 years. As this is a strange time in the market, with lots of inventory available, I have to pull out all the stops to make my listings shine above the others. Although buyers have been thrilled with this brand new estate home in Quogue, they have found it difficult to “see themselves” in it without furnishings. After meeting Allegra, I sensed she had the flair & experience to bring the enormous scale of the large rooms down to a cozy and luxurious space, using upscale furniture & accessories. I am thrilled with the results. Early response is fantastic. Now, buyers are able to concentrate on the attributes of the home without being distracted by the lack of furnishings. I feel the home will sell quickly now, with it’s gorgeous new look!"

-Marcia Altman Brown Harris Stevens, Westhampton Beach, NY

"A run down small cottage was transformed into a spectacular and fun Hamptons beach rental. The time and effort Allegra put into this project and furthermore the feedback we’re getting from potential renters and the brokerage community, make this a home run!"

-Mark P. Roth, Vice President of Development Sherwood Equities Inc., New York City, NY